Molson Coors CEO Says Cannabis-Infused Drinks Could Be Worth Billions

The CEO of beverage giant Molson Coors said the market for cannabis in Canada alone could be as much as $10 billion. According to the company, cannabis-infused beverages could represent up to 30% of that market. Business Insider reported that Molson Coors entered a joint venture in August with a Quebec-based cannabis cultivator to produce infused beverages for the Canadian market. CEO Mark Hunter said cannabis could be a $7 billion to $10 billion market in Canada.

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